Nike Chipped Logo Design Concept

Nike is a brand synonymous with strength, speed, agility, and heart. Into the technological age its brand is becoming more synched with intelligence. Beyond the calculating floor and field generals, beyond the athlete with genius vision, and beyond the strategic coaches there is information. Players need it and Nike is on the cutting edge of providing it.
Prepare for the unveiling of a smart technology that allows players, coaches, and statisticians to more accurately track performance on with a global perspective.
Introducing Chipped a new brand of Nike player grade technology. What if your ball could speak or what if your shirt could tell a story? This is the concept behind chipped.