Falafel Express Logo Design Concept
Final Logo Brief
Falafel Express is a local resturaunt with great food made quickly. It was important that the logo represent speed and the staples of the cultural food. The lime green color gives the sense of ugency and excitement. It is also representative of the fava bean a staple in the falafel dish. The fava bean is also represented in the lime green circle atop the yellow-orange triangles. The triangles themselves represents a variation on how pita bread is somtimes cut. The color of the pita representation shares an exaggerated color of the chick-pea; the chick-pea is another staple in the primary dish.